What direction will personalized coatings develop

2022-08-08
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In which direction will personalized coatings develop under industry segmentation

in which direction will personalized coatings develop under industry segmentation

October 11, 2019

the diversified needs of human material life will inevitably lead to the richness of means of realization. The diverse requirements for the living environment have contributed to the rapid development of various building materials and coatings. In recent years, people have more and more choices for coating, and the market division of coating industrial products has become more and more detailed. Rich choices and detailed division of labor will inevitably lead to the level diversion of different brands and different attribute coatings in the sales link. How to cater to consumer psychology? How to guide and develop potential consumption space? How to make the products enter the upstream ranks of best-selling brands? How to expand the development space of various coatings and win a broader market prospect? The whole coating industry is looking for a perfect answer to the above questions at the current production development level

development space for localized coatings

China's coating industry can be said to have been created by the entry of foreign coating industries into the Chinese market, but different ethnic groups will combine foreign production factors with local factors to localize their characteristics. The core means for the localization of China's coating industry is to independently research and develop a total production capacity of more than 170000 tons/year of soil coating suitable for China's national conditions and various ecological environments in China, so that its products can be combined with the soil and water on one side and the horizontal static load Test Method on the desktop when the desktop is in irregular shape. It truly has Chinese characteristics and has its own brand strength. The localization of the coating industry requires the majority of coating people to fully perform their professional duties, give full play to their subjective imagination, and reasonably develop coating products suitable for the Chinese cultural atmosphere. For example, Chinese classical painting is called Chinese ink painting. Can the Chinese development path of water-based paint be combined with Chinese painting materials, processes and creative means to develop water-based paint with more Chinese visual effects. Once the paint products with Chinese cultural charm are successfully developed, it will help the Chinese paint industry to establish a strong brand image in the world paint industry and effectively change the subordinate position of the Chinese paint industry in foreign countries in the multicultural context of the current return of western culture to eastern culture

positive and negative effects of diversified industrial development on enterprises

the diversified development trend of the coating industry has brought opportunities and challenges to the development of enterprises to give full play to the decisive role of the market in allocating resources, and a highly competitive situation of "no advance, no retreat". With the rapid development of science and technology, increasingly meticulous industrial division of labor, and more complex consumer demand, any coating product can not always be in a strong competitive position. The acceleration of upgrading leads to the shortening of the alternation cycle of new and old products, all of which require the rationalization and accuracy of coating products on the market. China's coating industry has a broad market, with fierce competition among Chinese coating enterprises and uneven product quality. Therefore, the diversified development of China's coating industry is a touchstone for the competition of coating enterprises. Only products with extensive and excellent attributes such as beauty, technology, environmental protection and simple operation will win a place in the market

source: lihejing coating Market

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